MARIE KYLE

USER EXPERIENCE DESIGN CONSULTANT

get@mariekyle.com
  • I specialize in user experience design strategy for web/mobile platforms, helping clients and multidisciplinary teams implement user centered design processes to create more satisfying online experiences.

Work History

  • User Experience Architect/Consultant2013 - 2014

    Bluewolf

    Conducting stakeholder interviews and injecting UX strategies into the development, design, and implementation of mobile and Salesforce driven CRM systems for brands like Harvard University, Western Digital, DoubleVerify, Alcon Pharmaceuticals, L'Oréal, Fidelity Investments and more.

  • Co-Founder/UX Director2011 - 2014

    CHD Collective

    Established a user experience team and process ■ Lead user-centered design processes such as stakeholder research, requirements gathering, feature prioritization, product strategy, design strategy, and information architecture ■ Collaborated with creative and tech teams to meet brand, business and user goals for websites and mobile apps ■ Managed multiple projects/teams under tight budgets and deadlines ■ Mentored Visual and UI designers in UXD strategy/ Design thinking ■ Worked as the technical lead for Wordpress Theme Development

  • User Experience Consultant2013 - 2014

    Pavo Collective

    Lead experience strategy and directed refinement of UI deliverable for seamless integration of their upcoming mobile app and responsive website. ■ Created IA documentation including: research, personas, user journeys, scenarios. and wireframes for mobile application. Worked closely with mobile app dev team as a design communicator ■ Mentored junior designers on user centered design thinking for mobile app design.

  • User Experience Developer/Designer2012 - 2014

    LezFactor

    Developed the online/offline brand experience for LezFactor, a behavioral development Consultancy and relationship education platform. ■ Built a team of freelance consultants to perform information architecture, copywriting, and visual design duties ■ Performed business analysis, researched and feature prioritization ■ Coordinated UI/visual design direction for web, print, and email lists ■ Developed Wordpress themes (HTML5/CSS3/JS/PHP)

  • User Experience Architect2013

    Story Worldwide

    Developing UX and information architecture strategies for the online campaigns of brand giants such as Knoor, General Mills, and Unilever.

  • User Interface Designer 2012

    Exygy

    Collaborated on cross-functional team to create online experiences ■ Worked as an Information Architect, developing taxonomies, sitemaps and wireframes for multiple projects ■ Developed UI flows and created visual design deliverables

  • Design Communicator/Information Architect 2011 - 2012

    Tigerlead

    Lead creation of a custom, white label WordPress theme that incorporated Tigerlead's MLS search API. ■ RFP development and content strategy ■ Created IA deliverables including research, interviews, site mapping, developing taxonomies, and wireframes ■ Led production team of 6-8 team members including designers, programmers, information architect, and copywriter to create the theme and implement it for Tigerlead Customers.

  • User Experience Developer/Designer 2010 - 2012

    Social Innovators Collective

    Initially was brought on as a Wordpress Developer for their flagship site redesign, helped them collaborate on projects with Kiva, Catch A Fire, SVA, Starting Bloc, Sharable, and various other social good organizations. Continued working with them in various UX roles, assisting with the creation of ■ Wireframes and other Information Architecture deliverables ■ Research and feature prioritization for their Social Good Startup education platform ■ UI, Visual design, and front end development for the website and email list ■ Updated content strategy based on site metrics and analytics ■ Front End Web Development (HTML5/CSS3/JS/PHP/MySQL)

  • Co-Founder/User Experience Designer/Developer2009 - 2011

    CHD Collective

    Established UCD based design processes and workflows ■ Worked with clients on content strategy, task analysis ■ Worked as an Information Architect, developing taxonomies, content hierarchies, sitemaps, wireframes and UI flows for multiple projects, and ■ Created wireframes, responsive design comps, visual design deliverables and web design style guides ■ Worked as the technical lead for Wordpress Theme Development

  • Lead Web Developer 2009

    Sides Media

    Collaborated on cross-functional teams for website redesigns, legacy system updates/maintenance, and feature updates ■ Collaborated in the development of flash based interactive kiosk interfaces ■ Aided with the design of visual assets ■ Implemented design changes onto legacy sites using HTML, CSS, Javascript/JQuery, ASP, .NET ■ Validated designs through usability tests ■ Quality assurance, and bug testing

    Clients included Bausch + Lomb, David Ackers Kicks for Kids Foundation, Merz Pharmaceutical, Alcon Pharmaceutical, and EyeTube.

  • User Experience Developer/Visual Designer 2004 - 2009

    Various

    Independent freelancer designer and developer for non-profits and social good organizations across the country, including: ■ Front End Development for desktop and mobile (HTML, CSS, JS, PHP) ■ Branding, Graphic, and Print Design ■ User Interface and Visual Design ■ Third Party Vendor Management ■ Email List and Community Management ■ Information Architecture and Site mapping ■ Copywriting ■ Content Strategy and Search Engine Optimization ■ Usability Testing ■ Grant writing and RFP's ■ Stakeholder Research and Competitive Analysis

Periods of Enlightenment

  • Rochester Institute of Technology 2010 - 2012

    Information Science and HCI Studies

  • Academy of Art University 2007 - 2009

    Computer Art, New Media and Visual Design Studies

  • Art Institute of Pittsburgh 2005 - 2007

    Graphic Design Studies

  • University of Maryland University College 2003 - 2005

    Computer Science Studies

UX Skillset

  • Accessibility / Usability

  • Content Inventory

  • Feature Prioritization

  • Heuristic Evaluations

  • Interaction Design/User Journeys

  • Interactive/Paper Prototyping

  • Information Architecture

  • Personas

  • Task Analysis

  • User Research

  • Wireframing

Design Skillset

  • Design Thinking/Strategy

  • Graphic/Visual Design

  • Sketching/Illustration

  • Layout/Grids

  • Mobile/Web Interface Design

  • Responsive Design

  • Typography

Development Skillset

  • HTML5/CSS3/JS

  • Mobile-First Development

  • PHP/MySQL

Other

  • Competitive Analysis

  • RFP/Brief Development

  • Presentation Design

  • Product Strategy

  • Project Management

  • Writing

Download resume as PDF format

My Philosophy

It has always been my belief that at a basic level all technologies share a singular purpose – to make our lives easier through the automation and simplification of complex or time consuming tasks. Yet in the world of digital technologies, more often than not the experience of using such systems are anything but simple or useful. When done badly, digital technologies can often leave you feeling frustrated, angry, and helpless. As a user experience strategist, designer, and developer – I collaborate with users, creative people, and technical teams to build more satisfying and valuable digital experiences. My expertise is in establishing User Centered Design (UCD) processes that solve issues which arise when human beings interface with digital technology, such as:

  • "A lack of empathy for users, or any acknowledgement that users are real people
  • "Ignoring technical constraints on the part of users with disabilities
  • "Brand inconstancies which hurt not only ROI, but brand recognition among users

Since 2004, I have worn many hats and have been involved in every aspect of developing digital experiences, from strategy and information architecture to user research, content creation, persona development, marketing, design, engineering, testing, deployment, branding, and quality control. I'm very lucky to have gained such a unique and broad prospective on the importance of creating a culture of empathy – with my clients and trusted collaborators, for the users and consumers I have been fortunate to serve along the way.

Like most people, I am ecstatic when things just "work". I like it when it doesn't take me long to find what I'm looking for. I loathe reading manuals or instructions of any kind. I savor the freedom and simplicity good technology brings to my life and through my work – and endeavor to create a more intuitive experiences through my work on the web and on mobile platforms.

I enjoy working with independent, smart, and open minded teams of varying size and skill levels (both technical, non-technical, and creative) to solve communication, behavior, interaction, and design issues for startups and seasoned organizations -- and I continue to be excited by the idea of solving new, interesting problems everyday.

Currently I am consulting as an Experience Architect at Bluewolf, but still work to help bring startups to life as the co-founder of CHD Collective – a boutique experience design consultancy focused on web and mobile applications.

Let's keep in touch

I am currently available for hire. I work with many companies and startups who greatly value their privacy, and for this reason I only show work upon request.

Connect with me via email

A little more about me